LinkedIn, Facebook, Twitter, Instagram, Google Plus… the list of social media sites that may or may not be good places to recruit promising job candidates is long, and exotic newcomers pop up all the time. What’s a recruiter to do?
“The challenge with social media recruiting has been that companies’ talent acquisition and marketing organizations are not able to evolve as quickly as social media and technology develops and trends change,” Cher Murphy, chief talent officer at Seattle and St. Petersburg, Fla.-based Institute for Corporate Productivity (i4cp), told Bloomberg BNA in an e-mail.
For example, she said, “millennials have transcended Facebook and spend the majority of their time on Snapchat and Instagram. Companies are not taking advantage of these platforms and their evolving offerings.”
On the other hand, Murphy said, “if you are targeting Generation X,” your talent acquisition professionals should “know how to use Facebook ads and the social media analytics they offer for job postings.” Behind-the-scenes factors like “the best times to post and using photos for better results” are also essential, she said.
Fortune 500 companies “earned an overall average of C for their use of recruitment marketing best practices,” according to Concord, Mass.-based recruitment marketing and employer branding software company SmashFly Technologies.
To improve recruitment marketing, Lori Sylvia, SmashFly chief marketing officer, recommends that an employer “should start small by adding calls-to-action throughout its career site, building talent pipelines through simple forms candidates can fill out on the site, and test out email nurture campaigns of compelling content to these candidates and then measure the results,” she told Bloomberg BNA in an e-mail.
In Murphy's view, many employers suffer from “an undeveloped employment branding strategy,” which should be a long-term thing. “An employment branding strategy that addresses shared beliefs yields the best candidates. Social media connects organizations with these potential candidates in expanded networks,” she said.
Bloomberg BNA’s HR Decision Support Network offers an array of resources—such as custom research and strategic white papers with in-depth analysis of hot topics—to help you get answers to your toughest HR questions. Start your free trial today!
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to firstname.lastname@example.org.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to email@example.com.
Put me on standing order
Notify me when new releases are available (no standing order will be created)