The Wyndham Hotel Group added a new brand for hotels to its collection of almost three dozen well-known names: Trademark.
Wyndham’s current stable of lodging labels for its lineup of 8,000 locations includes Microtel, Ramada, Days Inn, Super 8, Howard Johnson, Travelodge, and Knights Inn. The company’s new brand “the Trademark Hotel Collection” is represented a bold “TM” with the letters connected.
The company announced on Tumblr that it would license the name to “hoteliers who operate landmark, 3 - 4 star hotels to maintain their individual spirit while taking advantage of Wyndham’s scale, distribution, services and loyalty program.”
Wyndham’s post quoted its VP of brand marketing and insights, Lisa Checchio: “A trademark is a symbol of character, an emblem of individuality. Trademark isn’t just another brand: it’s a rally cry for independent entrepreneurs who aren’t afraid to make their own mark.”
Trademark will be a “soft brand.” In the hotel industry, a soft brand is one that is used to link independently owned or operated hotels to the resources of a major chain. Individual hotels affiliated with a soft brand retain their separate names, designs, and reputations.
Wyndham isn’t the only company that has had the idea of using “Trademark” as a trademark. There are currently 11 registrations for “Trademark” and two more pending. They cover goods and services such as plastics, olive oil, word processing fonts, alcoholic beverages, building construction, trucking, and a retail store.
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to firstname.lastname@example.org.
Put me on standing order
Notify me when new releases are available (no standing order will be created)