Norwegian Consumer Council Swipes Left On Tinder Terms


Courtship has moved from writing love letters and whimsical sonnets to swiping right, inflaming the passions of would-be daters everywhere—not to mention those of a Norwegian consumer authority.

Users of Tinder, one of the most popular mobile dating applications, sign up via their phone, upload images and try to find their potential match—one swipe at a time. 

The success of the app has allowed Tinder to go international. However, the company must now try to court European regulators over its usage policies.

As a case in point, the Norwegian Consumer Council, a Norwegian government agency and consumer protection organization, is all fired up over Tinder’s terms of use.   

In a complaint, the council has asked the Norwegian Consumer Ombudsman, a government-appointed ombudsman for consumer affairs, to decide whether the terms of service are “unfair under Section 22 of the Marketing Control Act.” 

The complaint alleges that Tinder’s terms of use are riddled with “unfair contractual terms” such as: limiting civil claims under a Texas choice of law provision; binding consumers to the terms without express consent; granting Tinder a broad “far-reaching” and possibly “infinite” copyright license; allowing minors to use the service without consent from a parent or guardian; and amending the terms of use without any notification to users.

European regulators are known for going after companies for overly broad or restrictive terms of use. In February, German regulators initiated a proceeding against Facebook for “infringing data protection rules.”

As for Tinder, it’s surely hoping the ombudsman takes a look at its operations and swipes right.

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