Courtship has moved from writing love letters and whimsical sonnets to swiping right, inflaming the passions of would-be daters everywhere—not to mention those of a Norwegian consumer authority.
Users of Tinder, one of the most popular mobile dating applications, sign up via their phone, upload images and try to find their potential match—one swipe at a time.
The success of the app has allowed Tinder to go international. However, the company must now try to court European regulators over its usage policies.
In a complaint, the council has asked the Norwegian Consumer Ombudsman, a government-appointed ombudsman for consumer affairs, to decide whether the terms of service are “unfair under Section 22 of the Marketing Control Act.”
As for Tinder, it’s surely hoping the ombudsman takes a look at its operations and swipes right.
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