It used to be that a freshman congressman or senator had to wait years—maybe decades—to advance to a key post where he or she could attract national attention.
Stuck on the back bench, junior lawmakers’ chances to make a name for themselves usually were few and far between while they worked themselves up the seniority ladder and waited for a chairman or series of chairmen to die or retire.
Prior to the rise of electronic communications, the only way to grow a national audience was to appear on television or do something newsworthy—typically the territory of a senior lawmaker commanding a committee gavel.
But a recent analysis of congressional operations shows that electronic communications have rearranged this playing field. Even rank-and-file members can gather a national following to advance their policy objectives with relative ease—and at virtually no financial cost, the Congressional Research Service said.
CRS said that while regular postal communications with constituents and others have declined by large numbers, both members of the House and Senate have dramatically increased their use of new electronic communications technology. Besides seeing a huge increase in e-mail use, CRS reported that both House and Senate members have fully embraced social media.
Among things, it said today all 100 senators and almost all representatives have Twitter and Facebook accounts. YouTube, Instagram, and Flickr are also popular with congressional offices, it said.
“Member official websites, blogs, YouTube channels and Facebook pages—all nonexistent 20 years ago—all receive significant traffic,” it said. “In less than 20 years, the entire nature of member-constituent communications has been transformed, perhaps more than any other period in American history.”
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to firstname.lastname@example.org.
Put me on standing order
Notify me when new releases are available (no standing order will be created)