In November, we suggested that presidential candidates hadn’t been as savvy as big businesses when it came to registering relevant domain names. As it turns out, maybe we were a little hard on the candidates—or assumed too much savviness on the business side.
Multi-billionaire developer and sports mogul Stan Kroenke, who is married to WalMart heir Ann Walton Kroenke, made headlines this week when the National Football League approved his plans to move the St. Louis Rams back to Los Angeles after a 21-year absence. Kroenke will pay a reported $550 million relocation fee and well over $1 billion to build the Rams a new, state-of-the-art stadium.
Excited fans might expect to follow updates about the team at losangelesrams.com but, instead, they’d learn that the page leads to parked advertisements. That’s because the domain name is owned by South Dakota used car dealer Brian Busch, who reportedly bought the name to create a tribute site to the team, which played in Los Angeles from 1946-1995.
Busch, who says he never got around to building that online shrine, says the name’s available—for the right price. Meanwhile, larams.com also leads to parked advertisements.
However, if Kroenke needs domain name suggestions, larams.gold, larams.fyi, larams.faith, larams.run and our favorite—larams.ninja—are all currently available, according to registrar Namecheap.
Meanwhile, GoPro communications director Lara M. Sasken has gained viral celebrity with the Rams’ move; she’s got the Twitter account @LaraMS and the Facebook vanity URL facebook.com/larams.
Busch and Sasken may end up being the latest beneficiaries ofothers’ failures to secure Internet real estate ahead of a major event, but they surely won’t be the last. If even the likes of Kroenke and Walton don’t always act quickly to secure their online location, others can be forgiven for doing likewise.
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to firstname.lastname@example.org.
Put me on standing order
Notify me when new releases are available (no standing order will be created)