Social Media Buzz To Inform Presidential Debate Moderators


Get ready for a Facebook full of presidential debate buzz.

Americans tuned into the general election debates beginning Sept. 26 can engage online in far more ways than during the last presidential election.

For the first time in a general election debate, moderators can look to social media chatter and online searches to help them formulate topics and source questions, thanks to real time analytics from Alphabet Inc.’s Google and Facebook Inc., the Commission on Presidential Debates said last week.

Facebook, which will serve as the exclusive social media sponsor for the first and third presidential debates, has also created an interactive touch screen to map the site’s conversation about candidates and the issues for the event.

For its part, Snapchat is looking to target the students on the campuses where the debates will be held. The platform will be compiling video snaps taken from users at the debates to create “Live Story” video narratives for each matchup.

History buffs looking to get in on the buzz can watch every general election debate since 1960 and react to them on a new site partnering Microsoft Corp. with PBS NewsHour. Users here can also track how candidates have come out on specific issues over the years.

Viewers will also be able to livestream and comment on the debates on platforms such as Hulu, Twitter, Yahoo, YouTube and Facebook.