Stay informed and ready to meet both everyday challenges and long-term planning and policy-making goals, with focused news, practical information, and strategic insights on all HR-related...
Feb. 12 — Rather than using a mission statement, vision and list of values to recruit top talent, employers are better off creating a connection through storytelling, J.T. O'Donnell, founder and CEO of online career advice and job search magazine CAREEREALISM, said in a Feb. 11 webinar sponsored by jobs website Glassdoor.
“I think mission statements are out; they are abstract idealized expressions of what your company thinks that it does,” she said. “These talented individuals want to see proof, they want to see the third-party credibility. Telling stories proves you are what you say you are” and compels highly sought after candidates to feel a closer connection to the company, O'Donnell said during the webinar, “Developing a Culture Connection: Five Stories Talent Wants to Hear.”
She urged employers to ask themselves: “What does your company stand for? What’s the stake in the ground that the company will not waver from?”
To connect candidates with the company's culture, O'Donnell said, there are five stories organizations need to tell:
• Executive assets: Highlight the story behind the company. Show potential job candidates why you started your company.
• The employee spotlight: Make current employees accessible to like-minded candidates and introduce job candidates to your company’s “tribe.”
• The company “wow” factor: Highlight what makes your company great. Emphasize your company’s best traits without sounding self-important.
• The company fun factor: Entice candidates with those little things that make your company fun and unique. “If it's fun to your employees it's worth promoting, showcasing and sharing because you want to find more of the same.”
• Values spotlight: Highlight what your company stands for and what it prides itself on. The goal of this piece is to showcase your company values, ethics and beliefs.
Without a compelling story, O'Donnell said, employers may miss out on top talent. “If you don’t have that presence, you are telling these individuals that you are not tech savvy, you are telling them that there is nothing exciting to share about your company and you are telling them you may even have something to hide,” she said.
To contact the reporter on this story: Caryn Freeman in Washington at email@example.com
To contact the editor responsible for this story: Simon Nadel at firstname.lastname@example.org
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to email@example.com.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to firstname.lastname@example.org.
Put me on standing order
Notify me when new releases are available (no standing order will be created)