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Sports businesses are banking on next-generation wireless networks as a sales tool.
Stadium operators and fantasy sports companies envision using fast 5G network technologies to generate more add-on sales at game venues and create a more immersive experience that could fuel fan enthusiasm and advertising opportunities.
U.S. wireless carriers, such as Verizon Communications Inc. and AT&T Inc. plan to introduce 5G services later this year, but consumers won’t likely see them nationally until about 2020. Meanwhile, stadiums, mindful of their phone-staring fans, have improved their WiFi connections to accommodate multi-tasking customers.
New technologies, when introduced, often fall short of the hype leading up to them, and 5G, too, will have growing pains. But its potential for speedy data transmission and cutting down on network traffic bottlenecks, if harnessed properly, could deliver new revenue opportunities for carriers, their suppliers and business customers.
“It’s all about reducing friction,” Jason Elliott, 5G market development manager with Nokia OYJ, told Bloomberg Law. “This really is the first time that I have seen players outside of the core telecommunications industry engaged in wanting to understand 5G and how they can influence and prepare for 5G and what is coming up.”
Sports companies eyeing 5G are particularly focusing on:
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