One nice thing about the International Trademark Association’s annual meeting is that it provides a chance to hear about interesting IP developments that may have been missed the first time around.
Consider “Honmono,” a winning Japanese-style comic book about intellectual property.
The book by Emiko Iwasaki translates as “Genuine Goods.” The story has elements of youthful angst and love, and even a motorcycle chase.
Without giving away too much plot, let’s just say the story’s protagonist ends up learning about the dangers of fake goods after an unfortunate incident involving a counterfeit motorcycle brake.
During a session at the 2016 INTA meeting earlier this week, a representative of the Japan Patent Office highlighted the book, even though the contest was launched a few years back by the office, Japan’s Ministry of Foreign Affairs and the World Intellectual Property Organization.
How effective are IP awareness outreach efforts like the comic book contest? Hard to say.
But “Honmono” has been translated into several languages. And at the meeting, several people expressed interest, even though the book’s been out for a few years.
To find “Honmono” in English, Japanese, Arabic or Chinese, go here.
All Bloomberg BNA treatises are available on standing order, which ensures you will always receive the most current edition of the book or supplement of the title you have ordered from Bloomberg BNA’s book division. As soon as a new supplement or edition is published (usually annually) for a title you’ve previously purchased and requested to be placed on standing order, we’ll ship it to you to review for 30 days without any obligation. During this period, you can either (a) honor the invoice and receive a 5% discount (in addition to any other discounts you may qualify for) off the then-current price of the update, plus shipping and handling or (b) return the book(s), in which case, your invoice will be cancelled upon receipt of the book(s). Call us for a prepaid UPS label for your return. It’s as simple and easy as that. Most importantly, standing orders mean you will never have to worry about the timeliness of the information you’re relying on. And, you may discontinue standing orders at any time by contacting us at 1.800.960.1220 or by sending an email to firstname.lastname@example.org.
Put me on standing order at a 5% discount off list price of all future updates, in addition to any other discounts I may quality for. (Returnable within 30 days.)
Notify me when updates are available (No standing order will be created).
This Bloomberg BNA report is available on standing order, which ensures you will all receive the latest edition. This report is updated annually and we will send you the latest edition once it has been published. By signing up for standing order you will never have to worry about the timeliness of the information you need. And, you may discontinue standing orders at any time by contacting us at 1.800.372.1033, option 5, or by sending us an email to email@example.com.
Put me on standing order
Notify me when new releases are available (no standing order will be created)