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By Alexis Kramer
Sept. 30 — A provider of passenger transportation services — known as Uber Promotions Inc. — filed suit against the ride-sharing company Uber Technologies Inc. for allegedly infringing upon its rights in the UBER mark (Uber Promotions Inc. v. Uber Technologies Inc., N.D. Fla., No. 1:15-cv-00206-MW-GRJ, complaint filed 9/29/15).
Uber Promotions argued that Uber Technologies' use of the mark has caused actual consumer confusion and has driven away its customers due to the “strong negative connotation” the ride-sharing company created between the term “uber” and transportation services.
“Plaintiff's vehicles have actually been turned away and prevented from reaching their intended destinations because they bear the word “UBER” on the side, thereby preventing Plaintiff from providing the services to which it has obligated itself to its consumers,” according to the Sept. 29 complaint.
Uber Promotions seeks to permanently enjoin Uber Technologies from using the UBER mark, or any mark similar thereto, to identify its services. It also seeks an order requiring the defendant to, among other things, destroy all of its devices, websites, advertisements and other materials that bear the UBER mark.
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