U.K. Privacy Office 2017 Spam Fines Hit $2.7M, More Coming

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By Jimmy H. Koo

The U.K. privacy office’s latest fine for sending unsolicited commercial text messages brings the regulator’s total spam fines for 2017 to 2 million pounds ($2.7 million), the Information Commissioner’s Office said in a Nov. 24 statement.

The ICO assessed its most recent spam enforcement fine of 45,000 pounds ($59,971) against London-based market research company Hamilton Digital Solutions Ltd. (HDSL) for sending more than 156,000 spam text messages. Between April 1, 2016, and Sept. 19, 2016, HDSL retained an electronic communications service company to send unsolicited spam texts, according to the ICO’s monetary penalty notice. The ICO concluded that HDSL “knew or ought reasonably to have known” that the third-party service it hired would send illicit spam texts.

Companies using third parties for marketing campaigns “must make rigorous checks to satisfy themselves that the third party has obtained the personal data it is using fairly and lawfully, and that they have the necessary consent,” the ICO said in the notice.

There are additional spam enforcement fines in the pipeline for the coming months totaling 1.4 million pounds ($1.9 million), the ICO said in its statement.

To contact the reporter on this story: Jimmy H. Koo in Washington at jkoo@bloomberglaw.com

To contact the editor responsible for this story: Donald Aplin at daplin@bloomberglaw.com

For More Information

The monetary penalty notice is available at http://src.bna.com/usL.

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