Weekly BNA Insights: Who Will Win in the Battle for Sugar-Sweetened Beverage Taxes?

From the Weekly State Tax Report:

The PR Goliath, The American Beverage Association, has begun to flex its muscles in its next battle with a community that wants to tax sugary beverages. Recently, in Oakland, Calif., the soda industry launched an expensive marketing blitz falsely portraying a proposed sugar-sweetened beverage tax (soda tax) as a tax on all groceries. TV ads and a glossy city-wide mailer feature grocery store owners warning people about an increase in local grocery taxes and how it will create a burden on low-income working families.

The truth, conveniently ignored by the beverage industry, is that the proposed tax is not on groceries but on soda, and furthermore it is a tax on the distributors of sugary drinks. Small businesses are exempt.

Larry Tramutola from Tramutola LLC discusses the growing willingness of communities to place sugar-sweetened beverage taxes up for votes, and the beverage industry's campaigns to stop them in this week’s BNA Insights article, available here (subscription required). Or sign up for a free trial to the Weekly State Tax Report.

Compiled by Lauren Colandreo